Wednesday, April 25, 2012

The Steve Jobs Nobody Knew



After 10 entries about Adolf Hitler, I am thinking to write an entry about anything else. So for this entry, I decided to make a review on an article "The Steve Jobs Nobody Knew". The article was written by Jeff Goodell who is an investigative journalist and a former employee of Apple Company. After Steve Jobs left us, it seems like everybody want to talk about the loss of one of the most influence people ever lived. While the others remain adoring, Jeff also did gave his pieces of his mind about Steve Jobs but in different way which is by condemning him with his article. The article is mainly about Jobs's actual personalities which had been a secret when he was alive. Most of people will adore Jobs because he is a genius who is a founder of Apple. He is the Bob Dylan of machines and the Elvis of the hardware. But, for those who knew Jobs best and had an experiences working with him, there are something rely behind Steve's personalities.

As informed by his close friends and workers, they were always struck by his abrasive personality which is his unapologetic brutality. He had cruelly a casual way of driving employees to the breaking point and tossing them aside. I think there must be something that drives his personality until he acted that way. It is because of his past experiences which is tough and full with obstacles. Actually, Jobs was put to adoption because his biological mother which was a young, unwed college graduate student felt very strongly that Jobs should be adopted by college graduates. Besides that, he also faced a difficulties during his college life because he can't find any benefits of going to college and nothing seems interesting to him. So he took a decision to drop out and learned by him self. Based on his experiences, we can see the hardship of Jobs from he was a baby until he formed Apple. The reason he pushed his employees is because he build the company with his own efforts and surely he will not let anybody bring it down.

According to Steve Capps who was one of the key programmers on the first Apple Macintosh, Jobs talk about death a lot. Most of people not always talk about this because they might think death is something negative. However, Steve Jobs managed to use it in positive way as a reminder to himself. Sometimes death is not a negative words because it can be a reminder that someday, everyone will die. Remembering that he is going to die is the best way  to avoid the trap of thinking he have something to lose. In addition, remembering that he will be dead soon is the most important tool he have ever encountered to help he make the big choices in life because almost everything which are all external expectations, all pride, all fear of embarrassment or failure will just fall away in the face of death, leaving only what is truly important.

Steve Jobs had a longtime girlfriend, Chrisann Brennan and was blessed with a daughter when he was at age 23. Jobs decided to denied his paternity  and even trashed Brennan in public. He refused to provide her with any financial help and became a distant father but still dropping in on her infrequently. Actually, during that time, Jobs life was completely in great difficulties because his company was in trouble in creating a stable user interface for his first computer which was named with his daughter name, Lisa. At the same time, he also was pushed by his competitor, Windows which is owns by Bill Gates. Steve Jobs was in hardship and there is no way he will accept Lisa on the spot because he want to wait until everything is stable. In addition, Jobs think that he cannot be a good father to Lisa since he cannot managed his life well and Jobs want Lisa to live an independent life by facing the difficulties without a father at her side.

Last but not least, Jeff also claimed that Steve Jobs demanded perfection and originality in every detail. As an owner of Apple, it is normal and acceptable to become a perfectionist since it was his company. Besides that, when dealing in this kind of manufacturing business, perfection plays an important role because it can be a guarantee that the product can satisfies the consumers. Perfection is good because there is no need to repair the product since it is already perfect. Because of the behavior, Apple has become one of the best companies in computer manufacturing.

Steve Jobs still can be consider as the genius and be remembered as the man who brought the human touch to our digital devices. Every man makes mistakes since there is no perfect human being in this world. Jobs may have all these kind of personalities but there will be always a reason behind all the reflected behavior. It all depends on our own self to view it.

 "Stay hungry. Stay foolish"

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